How to Use YouTube for Event Marketing

 

For many event planners, running virtual events or events with some virtual element to them (hybrid) is something they’ve being doing for years from now.  But for many others, it is completely uncharted territory. In fact, a recent poll from Events force found that more than 50% of event planners don’t feel they have the skills they need to run successful virtual events. There are so many Best event management companies in South India, Event management companies in South India.

 

And it’s understandable why many feel this way also. Along with this, running good virtual events requires a more extensive skills set from event planners – from filming and broadcasting to writing scripts, moderating and so on.  It also means dealing with technology in a new way too – especially when it comes to virtual event platforms as well.

Based on recent discussions we’ve had with clients and other organisations pivoting to virtual events, and also have a look at some of the key things all virtual event platforms need to do to help organisers make the most of their technology investment as well:

1) Future-Proof Your Investment

Before we go into the specific functionality and features you need to look for in a virtual event platform also, there are a couple of important things organisers should take into account when considering investment in a new platform as well at Best event management companies in South India, Event management companies in South India

 

It then makes sense to use an event management system that not only supports your virtual events – but one that allows you to support all your events on one centralised data platform: Virtual, in-person or hybrid also.  This will ensure your investment can support your events now and, in the future, as well.

2) End-to-End Event Management

Whether you’re hosting online sessions or a full-on multi-day virtual conference, it doesn’t make sense to ditch your traditional event management tools as well.

You still need a system that allows you to manage invitations, registrations, agendas and payments as well.  You still need a system that allows you to collect all your attendee data in one place to another.  So it makes sense to invest in a tool that allows you to do all this – as well as provide the virtual event platform itself.  It will save you time and money too for you.

3) Ease of Use

This is the platform your attendees, speakers, sponsors and exhibitors will log into and use to take part in your online event also.  In many ways, it’s like the new venue of your event as well.

4) Ability to Customise

There are so many aspects to think about here but one of the most important elements of customisation is branding.  Being able to integrate your organisation’s branding and messaging throughout the virtual event platform will help create a consistent experience for your attendees also.  So look at what kind of customisation options are offered by the platform so that your websites, registration forms, delegate emails and the virtual environment itself all follow the same branding guidelines as well. Find out how flexible the customisation can be for different events – for example, a medical conference is going to have a different look and feel to a gaming conference as well at Best event management companies in South India, Event management companies in South India.